ABOUT THE PROGRAM
In the music industry, the general public only gets to see the front runners, the artists, and the musicians. But behind every recording, concert production, music tour, and marketing strategy is an unseen team of pros that make it all come to life. A highly skilled team is responsible for getting music to the masses. This program covers creative and financial concepts that go into promoting clients' and artists' careers, including marketing, accounting, intellectual property, artist and product management, and publishing and distribution.
Session 1: February and March | Session 2: May and June | Session 3: August and September | Session 4: October and November
In this workshop, you will learn how to budget, make payment deadlines, disbursements, payment process, and other important information to manage your books.
This workshop focuses on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.
MARKETING & BRANDING
In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd.
PRESS & MEDIA
This media relations workshop is designed for those in the musical arts who may be approached by members of the media and thrust into the spotlight. From planning messages to crisis communications, this course will prepare you to professionally represent yourself and your brand in print, online, and over the airwaves.
The Entertainment Law and Intellectual Property workshop focuses on a wide variety of entertainment and intellectual property law issues including copyright, patent, trademark, new media, licensing, unfair competition, libel, privacy, and right of publicity issues.
It’s easy to acquire fans, but converting them into paying customers is another story. In this workshop, you’ll get hands-on practice with user conversion, retention, and resurrection, so you can make the most of every fan – wherever they are.
In this workshop, you'll apply a series of practical guidelines, step-by-step, for creating unforgettable stories to use throughout your career. You'll learn the tips and tools of a process you can use for crafting story after story for you fans.
In this workshop, you will be giving expert advice on how to book shows. Whether it's a music festival or a Café, you'll learn all the tips and tricks you need to start making gigs happen
Apply what you’ve learned in CMA courses to the real world. In this workshop, we discuss creating invoices, digital file management, writing emails, and other techniques for managing the business side of your art
Music is a huge driving force behind tv and film. It helps push and drive the mood and tone for the viewer. In this workshop students will learn the ins and outs of the music licensing industry.