This workshop focuses on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.
MARKETING & BRANDING
In today’s marketplace, brand is king. Regardless of the nature and size of your organization, it’s important to invest in building a strong brand to define your niche in the marketplace and help you stand out from the crowd.
PRESS & MEDIA
This media relations workshop is designed for those in the musical arts who may be approached by members of the media and thrust into the spotlight. From planning messages to crisis communications, this course will prepare you to professionally represent yourself and your brand in print, online, and over the airwaves.
The Entertainment Law and Intellectual Property workshop focuses on a wide variety of entertainment and intellectual property law issues including copyright, patent, trademark, new media, licensing, unfair competition, libel, privacy, and right of publicity issues.
In this workshop, you will learn how to budget, make payment deadlines, disbursements, payment process, and other important information to manage your books.
It’s easy to acquire fans, but converting them into paying customers is another story. In this workshop, you’ll get hands-on practice with user conversion, retention, and resurrection, so you can make the most of every fan – wherever they are.
In this workshop, you'll apply a series of practical guidelines, step-by-step, for creating unforgettable stories to use throughout your career. You'll learn the tips and tools of a process you can use for crafting story after story for you fans.
In this workshop, you will be giving expert advice on how to book shows. Whether it's a music festival or a Café, you'll learn all the tips and tricks you need to start making gigs happen
Apply what you’ve learned in CMA courses to the real world. In this workshop, we discuss creating invoices, digital file management, writing emails, and other techniques for managing the business side of your art